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The Story

BACK TO BASICS IS CREATING A TOXIN-FREE WORLD WHERE YOU & YOUR HEALTH CAN THRIVE!

We are here to simplify the whole concept of a toxin-free, green, health-friendly lifestyle. To help you be the healthiest YOU, we will:
  • break it down nice & easy for you to show you which toxins to avoid in order to make the biggest positive impact on your health
  • supply you with better, cleaner, safer alternatives of your products so that you don't fall back into using the same old toxic stuff!

 

A MESSAGE FROM OUR FOUNDER, Ashleigh Frager:

Long before Back to Basics, I began my career as a homeopath, studying for my Doctorate in Homeopathy*. Once I began practicing, I was shocked at how many cases I encountered of people unknowingly making themselves ill through exposure to environmental toxins. After 7 years of using homeopathy to help clients detox these harmful substances from their bodies and lives, I knew I needed to find a more efficient solution that would be accessible to everyone. I knew the best method had to be to stop people from being exposed to these toxins in the first place, preventing the health issues I saw time and again.

As most of us are aware, product labels can be very misleading, and I was deterred by how many supposedly 'green' products in the marketplace were actually every bit as harmful as the ones I was helping my clients avoid. An education on toxic chemicals was necessary as was a simple solution to getting good, clean products... Enter: Back to Basics!

I wanted to give my clients an easy solution to replace their toxic products. I wanted them to have a place that they could shop an expertly curated selection of safe products -- a place where they knew that every ingredient in every product had been previously scrutinized, researched, & tested, and that every product met the highest efficacy & performance standards. All of these passion-filled goals have become a great reality with Back to Basics and I am so excited to share them with you! 

Join our Back to Basics family & start saying #PEACEOUTTOXINS!

 

*Homeopathy is a system of medicine that employs a holistic, individualistic approach to health. Homeopathic remedies are used in lieu of prescription or other conventional medications to permanently eliminate ailments and unwanted symptoms by effectively and precisely stimulating the body's own healing abilities. These remedies can also be used to aid the body in detoxing.